GLOBAL SUB-PRIME CRISIS

BANKILEAKS

Click on our Secret Library of Evidence ------>

    BANKILEAKS Secret Library

Loan Application Forms (LAF's)  

    Bank Emails to Brokers  

    Then Click on 'VIEW NOTEBOOK'

Join us on facebook
 

facebook3           facebook2 

BFCSA
MORTGAGE
DISTRESS SOS

What BFCSA Does...

BFCSA investigates fraud involving lenders, spruikers and financial planners worldwide.  Full Doc, Low Doc, No Doc loans, Lines of Credit and Buffer loans appear to be normal profit making financial products, however, these loans are set to implode within seven years.  For the past two decades, Ms Brailey, President of BFCSA (Inc), has been a tireless campaigner, championing the cause of older and low income people around the Globe who have fallen victim to banking and finance scams.  She has found that people of all ages are being targeted by Bankers offering faulty lending products. BFCSA warn that anyone who has signed up for one of these financial products, is in grave danger of losing their home.

Visitors

Articles View Hits
647926

Whistleblowers' Corner!

To all mortgage brokers, BDMs and loan approval officers! 
Pls Call Denise: 0401 642 344 

"Confidentiality is assured."

Cartoon Corner

Lighten your load today and "Laugh all the way to the bank!"

Lee Doyle

Led by award-winning consumer advocate Denise Brailey, BFCSA (Inc) are a group of people who are concerned about the appalling growth of Loan Fraud around the world. BFCSA (Inc) is a not for profit organisation in the spirit of global community concern and justice.

Click on the Cluster Map.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Login
    Login Login form

Social Media Use: ....right time and place ~ win big

Posted by on in Fraudulent Loan Apps
  • Font size: Larger Smaller
  • Hits: 2269
  • 1 Comment
  • Print

White House,: Barack Obama used innovative methods of organisation to win big --and emphasised a lot of digital innovation in his own campaign which enabled him to access more followers and donations. Five tech trends employed by Barack Obama’s election campaign:~

1. Gather the data. Then use it:~  Obama’s team put it to their advantage, coordinating the teams deciphering this data with the people in charge. How using big data to analyse what people actually wanted could influence business decisions. In fact, they were so important campaign spokesman called the data crunchers “our nuclear codes”

2. Put all your databases in one place:~  the campaign spent time creating a single database that could be used by pollsters, fundraisers and other officials.The benefits of this type of system are huge. You get more accurate results, you can spend your money more efficiently, and it results in less waste.

3. Target the most effective customers:~ target your customers better by coordinating databases, which allowed Obama’s team to identify people who were more likely to give online. That targeting also meant changing email subject lines and descriptions to better entice certain voters.

4. Make it easy to buy:~ Part of the reason Obama has been able to raise so much money is because it was made simple. But that idea goes even further. Whether you give online, or through text messaging, it’s simple enough to donate a few bucks. Obama’s team noticed this quickly and found that people who give using digital methods were likely to give more. So they asked them to give more often.

5. Use social media – but at the right time and place:~ In the first few minutes after victory ~ Obama’s campaign tweeted a picture of him and Michelle with the words “four more years”. It received the most retweets in history.

Businesses are always told to use social media, the message is old now. But this tweet represents something else – your social media needs to be topical and well timed.

If you can ride a wave of publicity on Twitter, it can deliver you an abundance of sales [=votes]. But you always need to be carefully watching, planning the right way to strike. It isn’t enough to just put your message out there. Think and then respond with the right message.

 

BFCSA(inc) suggestion box:   Consider publishing BFCSA(inc) Newsletters ~ via email etc:

 

___________________________________________________________

Five tech trends SMEs can learn from Barack Obama’s election campaign

Thursday, 08 November 2012 11:20
Patrick Stafford--

Barack Obama has defeated Mitt Romney in the quest for the White House, with the incumbent President winning another four years in office.

While there was some doubt as to whether the President would win re-election, networks called the race for Obama in the early afternoon yesterday after he won the key swing state of Ohio.

But the race doesn’t just represent a key political victory. It also provides some great lessons for small businesses in how campaigns can use innovative methods of organisation to win, and win big. Barack Obama has emphasised a lot of digital innovation in his own campaign and it’s enabled him to access more followers and donations.

Whether it’s using big data, or using social media in interesting ways, the Obama campaign has used the digital world to its advantage.

Here are five tech trends Australian businesses should take away from the Obama campaign:

1. Gather the data. Then use it.

The amount of data being tracked by political campaigns is huge. Obama’s team put it to their advantage, coordinating the teams deciphering this data with the people in charge.

As Time explains, this means they could react quickly to certain demographic revelations. Women in California aged 40 to 49 really liked George Clooney. So they found a New York-like celebrity to appear at a rally: Sarah Jessica Parker.

It wasn’t Clooney, but it worked. It showed how using big data to analyse what people actually wanted could influence business decisions. In fact, they were so important campaign spokesman called the data crunchers “our nuclear codes”. They even created regular, secret briefings for the President.

Sounds like something small business should get on board with.

2. Put all your databases in one place

When businesses get big, they tend to have too many elements operating independently of each other. So it was with the Obama campaign. Databases were spread everywhere, no one knew what was going on.

As Time points out, over 18 months the campaign spent time creating a single database that could be used by pollsters, fundraisers and other officials.

The benefits of this type of system are huge. You get more accurate results, you can spend your money more efficiently, and it results in less waste.

3. Target the most effective customers

Part of the benefit of coordinating these databases is that you can target your customers better. More retailers are realising this – you can improve your return on investment if you send email campaigns to people who are more likely to buy, rather than send out 100,000 emails and get 100 sales.

The new database allowed Obama’s team to identify people who were more likely to give online.

“We could [predict] people who were going to give online. We could model people who were going to give through mail. We could model volunteers,” one senior aid is reported as saying.

That targeting also meant changing email subject lines and descriptions to better entice certain voters. Some people responded better to emails from Michelle Obama, the campaign found. The strategy allowed for a personal touch to break through the digital structure.

Obama’s team worked smarter, not harder. And they got better results for it.

4. Make it easy to buy

Part of the reason Obama has been able to raise so much money is because it was made simple. You don’t have to donate in blocks of $40 or $50, you can give as little as you like.

But that idea goes even further. Whether you give online, or through text messaging, it’s simple enough to donate a few bucks. Obama’s team noticed this quickly and found that people who give using digital methods were likely to give more. So they asked them to give more often.

It’s the same strategy that got Obama his huge funding boost in 2008: ask more people to give a smaller amount of money.

But that strategy has been coupled with the idea that it has to be easy to give. And it’s a reminder to business: shopping shouldn’t be a chore. Especially online.

5. Use social media – but at the right time and place

In the first few minutes after an Obama victory was proclaimed, Obama’s campaign tweeted a picture of him and Michelle Obama with the words “four more years”. It received the most retweets in history.

Businesses are always told to use social media, the message is old now. But this tweet represents something else – your social media needs to be topical and well timed.

If you can ride a wave of publicity on Twitter, it can deliver you an abundance of sales. But you always need to be carefully watching, planning the right way to strike. It isn’t enough to just put your message out there. Think and then respond with the right message.

Related Items :
Last modified on
Rate this blog entry:

Comments

  • doyla66
    doyla66 Friday, 09 November 2012

    Great post, Andy.
    The well annotated database is the most valuable item in any marketer's kit.
    In the olden days a "high tech" campaign by a small voluntary organisation could mean hand feeding every fax by hand at off peak times - until 3am! The monthly phone bill for the office would be over $300 each time.
    It's so much easier that way now - push the button and everyone gets it on your digitally sorted database.
    The downside is getting your message seen and heard in a sea of information overwhelm.
    The proliferation of US Bankster humour is good to see alongside the conspiracy campaigners and the rest of the dramatic devices.
    Good humour, well done is still one of the most effective messages. Human beings still like their "medicine" with honey. ;)

    NOW, COULD SOMEONE JUST REMIND ME
    WHY OUR POLITICAL PARTIES FEEL IT IS NECESSARY AND JUSTIFIABLE FOR THEM TO GET INTO BED WITH BANKSTERS AND CORRUPT THE CORRECT OPERATION OF
    - OUR LAW MAKING
    - OUR REGULATORS AND
    - OUR DISPUTE RESOLUTION PROCESS?
    .... NOT TO MENTION OUR CRIME STATISTICS ....
    IS IT THE PARTY FUNDS?
    IT WON'T WASH NOW WITH CHEAP INTERNET CAMPAIGNING.
    NEXT EXCUSE? THE LUNCHES? PACK YOUR OWN OR USE THE APH CANTEEN.
    THE CHAMPAGNE AT THE IMF OVERSEAS JUNKETS? THE ONES WHERE YOU'RE ONLY INVITED TO HAND THEM A CHEQUE TO PROP UP OVERSEAS BANKSTERS?
    THE UNIONS? I'M SURE FSU AND OTHERS WOULD LOVE YOU TO SUPPORT THEM OVER THE CRUEL BANKS

    EXCUSE ME, WE VOTE AND WE HAVE DECIDED YOU DON'T NEED HUGE ELECTION BUDGETS ANYMORE
    IF POLITICAL PARTIES HAVE MONEY TO BURN USE IT UP ON SUPPORTING THE BFCSA - YOUR CONSCIENCE DEMANDS YOU DO SOMETHING RIGHT AND INTELLIGENT ABOUT THE MESS YOU'VE ALLOWED TO GO UNCHECKED IN THE BANK LENDING INDUSTRY
    :D
    DEAL WITH IT

Leave your comment

Guest Wednesday, 13 November 2019